Crestra

About Crestra

Crestra = Creative + Strategy

Crestra is a full-function brand communication agency with an Integrated Creative approach that enables brands to communicate across all consumer touch points synergistically
Setup in 2008, we are passionate about brands and have strong systems and proprietary tools that ensure consistent quality and meet delivery commitments.
We combine the reliability of a large advertising agency with the creative innovation and quick response of a small agency
Our creative solutions to our client's requirements are built on effective strategy and are media-neutral so that they are equally effective across the brand's touch points

The Crestra Group comprises of 4 wholly-owned independent entities: Crestra, a Brand Communication Agency; Red Kaktus, a Digital Agency; Indies Brandspaces, an Experiential Branding Agency; and Activ1, a Brand Experiences Agency.

We bring a personal and effective approach to every project we work on, which is why our clients love us and why they keep coming back.

Our services

Crestra: Integrated Brand Communications

We believe that the consumer must be at the heart of all activity with brand communication surrounding her at every important touch point.

At Crestra we have domain expertise across brand services that enable us to offer a holistic solution for client needs

?Creative

From advertising to digital content to brand identity to point-of-sale to B2B literature - we have it all. Our creative quality is our hallmark together with a turn-around-time that beats industry standard.

;Strategy

Whether it is brand strategy or consultancy or research & analytics, our processes ensure that we provide effective solutions that work in the marketplace.

/Digital

We go beyond social media and online marketing to provide ideation that is both innovative and cost effective. As well as customised software solutions from presentation solutions to apps across platforms and devices.

XActivation

We provide the entire range of brand experience - from activation and events to M.I.C.E., and exhibitions. With a strong linkage to online follow-up resulting in greater synergy and lead generation.

~Retail Branding

From signage to collateral to customised display systems, our team of engineers can provide impactful, practical and cost-effective last mile solutions that empower the overall sales process.

^Production

We offer turnkey services for executing creative concepts across mediums and formats. From TVC & Audiovisual production to photography to printing & fabrication - with a high adherence to quality that is worldclass.

Processes

Crestra practises an unique 360-degrees brand management system for our clients with an Integrated Creative approach to all their communication needs that result in successful brands

The Expectator Approach is our way of looking at consumers holistically from 360 degrees as an individual with values, aspiration and dreams: I = a holistic person = individual = Expectator > consumer

We believe that Expectator Insight is the key to competitive advantage over the next few years. Not only does a good insight build a stronger relationship with consumers – it acts as an inspiring platform for product and creative ideas. The problem with insights is that people do not tell them to us.We have to discover them. So we ask new and provocative questions: to you, your consumers and to the knowledge you already have.

The Expectator Approach

I = a holistic person = individual = Expectator > consumer
The Expectator Approach is our way of looking at consumers holistically from 360 degrees as an individual with values and dreams

Brand Genetics

A Crestra Process
A suite of international & proprietary thinking tools that enable insights & analyses at every stage of the brand management process; including determining brand values & positioning

Consumer Surround

Integrated Brand Communication
The Expectator Approach is our way of looking at consumers holistically from 360 degrees as an individual with values and dreams

TOUCH POINT METER

An analytical tool that ensures the best deployment of the brand's communication resources

The Expectator Approach
I = a holistic person = individual = Expectator > consumer

The Expectator Approach is our way of looking at consumers holistically from 360 degrees as an individual with values and dreams
It's the cornerstone of our strategy planning process
We believe that Expectator Insight is the key to competitive advantage. Not only does a good insight build a stronger relationship with consumers - it acts as an inspiring platform for product and creative ideas.
The problem with insights is that consumers rarely reveal them. We have to discover them. So we ask new and provocative questions: to you, your consumers and to the knowledge you already have.
The answer lies within and we work together with our clients to discover it through the process of structured brand workshops

Brand Genetics
A Crestra Process

A suite of international & proprietary thinking tools that enable insights & analyses at every stage of the brand management process; including determining brand values & positioning.

We deploy a wide range of proprietary knowledge & creative tools that brings that Expectator Insight to bear across the brand's tapestry of touch points

Consumer Surround
Integrated Brand Communication

Consumer Surround: An integrated brand communication solution that places the consumer at the centre of all brand communication and engages with her across those touch points that have the greatest potential to win her heart.